Here at Ingram we’ve found several successful strategies using TikTok to reach book readers for our consumer brands – a network of websites and newsletters reaching millions of readers across dozens of categories. By using a multi-prong approach, we increased our baseline site traffic to our consumer brands by 250%. Hear from our consumer marketing team below on the final phase of this approach – using influencer’s to support paid ads.
Watch the full webinar here: How Publishers can Run Successful Ads + TikTok Strategies that Work
Learn more about how to advertise your books through Ingram's Consumer Brands